Head & Shoulders has partnered with recycling partners Suez and Terracycle; working with over 100 local NGO’s and 1000 volunteers to clean up European beaches and recycle plastic waste.
We want to put an end to plastic waste left at beaches, lakes and rivers and are making a commitment to sustainable development. Our aim is to turn the most worthless waste into items of value, and we’ve developed the world’s first recyclable shampoo bottle made from beach plastic.
To learn more about our beach plastic recycling project, you can watch our video here:
We’re starting our project with a run of 170,000 bottles made from beach plastic that are now available in France. We’re hoping to extend this to millions of bottles around the world.
Working with our recycling partners we have developed an innovative process that allows us to take beach plastic waste from the shores to the shop shelf. See how it all works:
We want to reduce our environmental impact. Our beaches, oceans and waterways are no place for plastic. If you want to get involved and help make a difference for our environment you can search for local beach, river or lake clean up groups or NGO’s.